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SEO Tools and Online Content – Services that Help and Others that Flunk

Looking to find good resources out there to help your web pages get rank on Google, Yahoo!, and Bing? You don’t want to worry about the flops. Check out these free SEO tools. Avoid the scripts that do not live up to their promises and incorporate the ones that do! Read on to discover how to stay away from the duplicate content habit.

Domain Age Checker

The guys over at WebConfs.com host a plethora of pages to plug in info and get the data you “need”. Domain age matters. Google trusts older and established websites. However, this Domain Age Tool flat out lies. So bad in fact, that it can be as much as 6-7 years off!

If you want the best information, you can always look up the domain at www.whois.com.

Traffic Rankings

For years people heralded Alexa as the gold standard when it came to traffic volume metrics.

Inbound traffic matters. As a webmaster, I can cross-reference actual traffic and Alexa rankings across client websites. I can tell you that Alexa sometimes gave clients who receive triple the traffic a lower score and position in comparison to clients who receive way less traffic. A system that sometimes works and too often does not. The same goes for Compete.com.

Quantcast performs better, but it also requires a script much like Google Analytics. It compares websites within it’s own community. Unless Google releases their own Alexa, take these stats with a grain of salt.

Keyword Generator

Do not buy a program to generate keywords for you. You know your market best, you know the lingo. Build your own list of phrases and branch out from there.

Don’t bother with Wordtracker’s Free Keyword Suggestion Tool. The resource gives you data based on people who type words into the tool, not into search engines! Wordtracker does not provide an ample list either. For example, I typed in “SEO Tips” and it gave me three phrases “seo tips,” “free msn seo tips,” and “seo copywriting tips.” It didn’t tell me which search engines the phrases apply to, what my competition might be like, nothing.

Use Google’s AdWords: Keyword Planner – your best free option, straight from the source. Designed for Adword campaigns, it uses search information from Google which accounts for over 78% of all people who search online. It tells you the monthly search volume, the current search volume, and how many competitors target the phrase. This tactic assumes businesses know their stuff. High competition means difficult to rank for due to high website usage of the term. It also lists variations of the phrase and related groups of phrases. It will let you know whether or not you will waste your time trying to rank for keyword phrase people rarely search for. It lets you specify results by language and region. You can even get recommended terms pulled from your own web pages or website.

The best keyword tool you’ll find!

Duplicate Content

Search Engine Listing Suicide?

So you decided to give blogging and online publication a shot to increase traffic, create inbound links, and improve your listing position on the major search engines. You wrote some content in your niche market to distribute to high traffic content sites. After you published, you noticed many posts did not rank on Google and other search engines, even though you optimized them for keywords, and found the articles listed in the engine.

Now ask yourself….

How many websites did you submit each individual article to? More than one?

You fell victim to the duplicate content dilemma.

Rewind to about nine years ago when “Internet marketing gurus” pushed their viral marketing strategies and encouraged people to submit the same article to every known article directory they could get their hands on. Well, guess what? They encouraged people to spam the search engines in an attempt to trick a system big on copyright and original content. Google caught on and implemented algorithms in their web crawlers to weed out and bury the duplicates.

Who can blame them? How reliable would users consider an engine that listed multiple copies same information in the top ten spots for a search from different websites? What if someone turned in an academic paper with a works cited for 10 sources that covered all the same information? The guy who wrote a paper would fail the assignment.

Google wants to bring value to their users and offer a service second-to-none. If you trapped yourself in the habit of creating duplicate content, you should ask yourself the same question, “Am I creating real value for people?”

The Reality of Online Publication

Most of the article databases receive little relative traffic and return a low residual effect. Their traffic ranks cannot compete with more prominent sites like universities and news sources. They cannot compete with popular blogs. If you spent several hours on a top notch article, why publish it on the little known www.most-awesome-articles.com where it won’t rank and won’t be found by the website users?

Google follows a similar logic. Why list an article from www.most-awesome-articles.com when they already list a version from www.ehow.com?

You might think to yourself – what about Reuters? What about authorized syndication? True, Google and the other engines allow some room for syndication from common news sources, but most of us do not operate in those circles. Probability dictates that Google will pick up one publication, but the rest will get lost in the engine. With them, all the submission time as well.

No one knows why Google keeps one version of web copy over another. It could be related to the age of the page or the reliability of the source. Sometimes, the engine will list more than one copy, but you can bet that more often than not, only one version will be viable.

The “Solution” that Almost Saved You

There came in the works a hybrid solution to try and trick the search engines again! Re-write the article so the web crawlers think they found something new. Someone could then submit almost the same article to at least the top publication sites without the need to create something fresh. So began the age of www.dupecop.com and similar services like Article Checker to evaluate the percentage difference between docs.

Writers beware: acknowledge the high level of sophistication of Google web crawlers. Even an article that appears to be 50% different can be labeled as a dupe. To safeguard this technique, a service like QuoteFinder did a better job. Just change the sentences that show more than one online source in your new article.

❝ Very informative article for SEO learners. Thanks for the good share.


The Best Solution for Duplicate Content

Stop creating duplicate posts and instead write original content that offers value to your readers and potential clients. Don’t limit your potential credibility, visibility, and profitability because of laziness. Make each one-of-a-kind article you write count.

Steer Clear of Content Farms

Awhile back Google also began to penalize sites like HubPages and eZine Articles. If you plan on writing content, consider starting your own blog, even just at WordPress.com, or try jumping on LinkedIn Pulse.

The benefits of online publication…

But if you duplicate content, you’ll lose the above benefits and…

What to do with your unwasted time?

Search engines like pages to stay fresh! Update your articles/posts from time-to-time. Add in new information, take out parts now obsolete, add in some graphics, optimize the keywords, and keep editing until you get ranked on the first page for your targeted keywords. A well maintained and tweaked article can bring in more traffic and more business than 15 hurried and forgotten pieces any day!

Online publication can be one of the strongest methods to market yourself and your business online. It will improve your search engine listing position. Continue with your blogging and publication efforts. Steer clear of tendencies to submit duplicates.

You can read more from the source over at Google and their warnings and guidelines about duplicate content.

❝ Very dedicated article on properly promoting your content. Should be a sort of Bible for anyone really.

HubPages Author

Don’t be a Tool Yourself!

Don’t let some SEO specialist or consultant pull your chain and waste your money. If your gut gives you the sign and you don’t see real results, look for a second or even a third opinion! And remember, I’m around to hold your hand a bit too. Feel free to send a question my way!

❝ What a great article! As an Internet Marketer I find this ‘must’ reading! Very helpful.

HubPages Author

Warren Samu
Last edited on
May 22nd, 2020