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How to Research Targeted Keywords for Your WebPages in 9 Steps

After you study your competitors in the search engine keyword listings you want to target, you can jump in and discover the best keywords for your market.

1. Make a small list of keyword phrases that relate to your page’s content.


These keyword phrases contain multiple words to hone in on the appropriate audience. Using remote control car would be too general. You need to put your keywords into context. You need targeted keywords.

2. Type your keywords into Google’s Keyword Planner

After logging into Google Ads, follow this navigation route:

Tools & Settings > Planning > Keywords Planner > Discover new keywords

3. Click “Get Results”

On the next page, Google will display results for your specific keyword(s) under Keywords you provided and recommended Keyword ideas.

You can further define the parameters for your audience in one of the top bars by:

4. Focus on the first two columns.

By default, Google lists recommendations by the first column, Keyword (by relevance). The second column, Avg. monthly searches, displays the expected number of searches for that keyword per month, at least based on the Time Period you chose.

In this example, these 5 keywords appeared at the top:

I ignore keywords with searches under 100.

I also skipped the irrelevant keyword idea how to make a simple remote control.

5. Type one of your tested keywords into the Google search bar.

Just start with the first keyword in your list.

6. After the Google Search listing shows, skim through the results.

Make sure the page titles match up with the keyword phrase topic you typed in.

For this example I used how to build a remote control car.

The following website appeared the listing:

  1. RC Car Kits to Build: Amazon.com
  2. DIY RC Car: Amazon.com
  3. How to Make Your Own Remote-Controlled Car
  4. How to Make a Remote Control Car : 8 Steps
  5. Remote Control Cars, RC Trucks, Parts & Kits for Kids & Adults
  6. 10 Essential ‘Build Your Own’ RC Car Kits – Muddy Smiles
  7. Build a RC Car from Common Materials – Make Magazine
  8. DIY Remote Control Car: The Best RC Car Tutorial – Hackster.io

The results contain a mix of sources to buy build kits and tutorials on how to build your own remote control car. These pages fall within my target market.

7. Evaluate the phrases listed under “Searches related to…” at the bottom of the first page of results.

Make sure this list closely relates to the keyword you typed in.

Google provided this list of related searches:

Reviewing the list I can say that most people who type the targeted keyword look for ways to build remote control cars at home with certain specifications, like with a camera or one that runs on gas. These definitely fall within my target audience.

8. Take a deeper dive into the first page Search Results for each keyword.

Review the Three ways to know if you can knock down the competition… again.

  1. Inbound Links
  2. Code to Text
  3. Website Age

Apply these rules to each webpage listed. Put the keywords with weak competition higher on your priority list.

9. Implement your keywords into your webpage title and content.

If you want to be thorough, you should repeat steps 5-8 for all the keywords you find in the Keyword Planner. Use the ones with the best chance of being listed and the highest search volume possible.

Know that you usually can only target about one or two good keyword phrases per page. You want to place the keyword at the beginning of your webpage title and several times in the content. If you can fit another keyword into the title then you get even more possibilities, but remember to also add it into the copy.

Example Keywords:

You could make the title:

This title uses both keywords and places the one with the highest monthly search volume first.

Remember, the title goes between the title HTML tag <title></title> as well as listed in the content.

Keep your titles under 65 characters and do not be afraid to use the and the | . You can use the word count feature in your word processor to check this.

Do not mix around keyword phrases. You need to use the exact phrase you researched. How to Build a Remote Control Car and Build a Remote Control Car – A How-To will give you very different results.

Does this mean that you will never get ranked for mixed phrases? No, it does not, and it happens. However, you take a chance and lower your probability of being ranked. If another page as popular as yours comes around, with as many inbound links, and it does happen to use the exact phrase, chances are they will bump you.

❝ This is just the instructional article I was looking for. I plan to follow your tips this afternoon, especially the testing for inbound links (something I’ve never done before). Thank you! Voted up and shared.

HubPages Author

Delve Deeper

What if the listed results in Steps 6 & 7 don’t match my target audience?

In the rare case that this happens, did any of the Searches related to… match up? If so, I could click on one of the related terms to view a new first page of search results just for that keyword. If the search results and the Searches related to… now relate to my target audience, I can use these new keywords in the Keyword Planner and repeat steps 2-7.

If I did not deem any of the related searches to be relevant, I would skip this keyword and move on to the next. Perhaps how to make a remote control car and repeating steps 5-8.

If all my keywords fail, I would need to come up with a new list of relevant keywords, starting again at step 1.

How can I keep track of my keyword lists?

That’s up to you. I use Google Sheets or Apple Numbers and create different tabs for each related keyword grouping. The Google Keyword Planner allows you to DOWNLOAD KEYWORD IDEAS you generate. You can also select keywords in your generated lists and add these to a Plan to be saved within Google Ads or downloaded later.

What else should I know about getting my webpages listed higher up in Google Search results?

Watch How Websites Can Rank Well on YouTube from Google.

Still running into issues ranking for your targeted keywords?

Warren Samu
Last edited on
June 9th, 2020